Overview of Internet Advertising

If you’re an advertiser who’s looking to increase awareness, generate traffic to your web site, or to generate action-oriented marketing campaigns, then Internet advertising is a medium you may want to seriously consider.

Given the scarcity of time, it is now becoming increasingly common for traditional audiences -- which previously spent much of their discretionary time viewing print or electronic media -- to now spend more time online, to the extent of even reading their newspapers online.

Combining the best attributes of electronic media and interactivity, Internet advertising is quickly catching on as an effective medium to reach audiences. Internet audiences today typically have disposable income and are well-educated, making this segment a desirable one for most advertisers.

In its simplest form, Internet advertising is the placement of an advertisement (typically in the form of a banner) on a Web page on one or more Web sites. One significant difference between traditional advertising and Internet advertising is accountability. Advertisers have the ability to track exactly how may eyeballs an advertisement attracted, and if necessary, how many times users acted on the advertisement.

e-Asia, the premier online advertising specialist, offers Internet advertising services to advertisers and advertising agencies. Click on one of the links below for more information.