Yahoo! Appoints e-Asia as Malaysian Sales Representative

The appointment makes it easier for local advertisers and their advertising agencies to tap the power of advertising on the fast-growing Internet medium through Yahoo!’s global Web network of 19 world properties.

"With its expertise in Internet advertising and an experienced team, Yahoo! is confident that e-Asia can help Malaysian organizations effectively reach out to an Internet audience of more than 60 million users worldwide through Yahoo!’s global Web network of 19 world properties," said David Mickler, Yahoo!’s director of sales for Asia.

Besides the sale of advertising on Yahoo!’s properties, the appointment also allows e-Asia to help local firms explore sponsorship, co-branding and other marketing opportunities with Yahoo!, including Yahoo!’s Fusion Marketing Online (FMO) program. The FMO approach to online marketing offers "one-stop shopping" for companies seeking to secure a measurable presence on the World Wide Web. It offers clients a full range of marketing options from targeted advertising, promotions and direct marketing to actually enabling a business to conduct online commerce, provide merchandising services, and support loyalty programs.

"This appointment further strengthens our goal of helping Asian organizations reach the Internet population, and we are pleased to work with the world’s leading Internet brand to achieve that aim," said Dan E. Khoo, founder and chief executive officer of e-Asia.

He added that e-Asia’s sales team would work both with advertisers and their agencies to devise effective Internet advertising strategies and campaigns on a local, regional and global basis across Yahoo!’s global Web network.

"A rapidly-growing Internet population which is educated and affluent, in addition to the ability to target and track advertising, make the Internet a compelling advertising medium for marketing professionals who face a myriad of media choices today," Khoo said. "Our appointment by Yahoo! enables local advertisers to maximize their return on their advertising expenditures by working with a trusted global Internet brand."

Internet advertising involves the placement of advertisements on Web properties. These can be in the form of banners, buttons, links, interstitials and sponsorship of pages or sections within a website.

About Yahoo!, Inc.
Yahoo! Inc. is a global Internet media company that offers a branded network of comprehensive information, communication and shopping services to 60 million users worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company’s global Web network includes 19 world properties. Yahoo! has offices in Europe, the Asia Pacific, South America, Canada and the United States, and is headquartered in Santa Clara, California.

About e-Asia Sdn Bhd
e-Asia Sdn Bhd is an Internet advertising specialist which provides Internet advertising solutions to advertisers and Web site owners in Asia. Established on December 2, 1998, the privately-owned company is headquartered in Kuala Lumpur, Malaysia. Further information on the company can be obtained on the Web at www.e-asia.com.my.